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Isn't that the name of the game in this brave new world? Tie your marketing message to some relevant piece of information that people will want to share. It's l
by bradleyland 15y ago
Isn't that the name of the game in this brave new world? Tie your marketing message to some relevant piece of information that people will want to share. It's like product placement in movies, only informational.
Plenty of PaaS vendors post "how to" articles that contain information about a relevant topic, but are tied to the product they're selling. I don't see this as being any different.
- wmeredith 15y agoIt's the oldest form of marketing there is: mutual benefit marketing. The reason it's the oldest is because it works for both parties, hence, the name.
- tansey 15y agoIn the modern marketing world, this has been re-branded as inbound marketing.
- JonnieCache 15y agoIn my experience the quality of the advice is often a useful indicator as to the competency of the company.