I find the same thing with non-technical people at work. They're highly intelligent, but when faced with a problem they don't know how to solve they are unable

I find the same thing with non-technical people at work. They're highly intelligent, but when faced with a problem they don't know how to solve they are unable to effectively use google. Invariably they can't supply the keywords that will bridge their problem to a solution. Also, once they search they'll usually click the top link and if it doesn't work they'll just give up (instead of for example quickly opening the top 3 links in new tabs while you're scanning the results). Sometimes the answer might also be the result of 2-3 different pages each supplying a part of the answer to your context.