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I think this is more of a general statement on marketing, is it not? A lot of the buzzwords people throw around do mean something, it's just that the context is
by approxim8ion 6y ago
I think this is more of a general statement on marketing, is it not? A lot of the buzzwords people throw around do mean something, it's just that the context is ripped out of them to sell all kinds of nonsense products.
- crazygringo 6y agoNo, most marketing is still based on actual facts. "50% thinner" or "increased battery life" or "ripstop nylon" all refer to actual tangible benefits that are measurable and objective. They might be benefits you don't need, or apply only under ideal conditions, but they're still objective. "Ergonomic" as applied to products refers to no measurable benefit at all. It's even worse than "green", which at least can be presumably translated into some measurable change in recycling, carbon, etc. "Ergonomic" has literally no objective quantity or quality it can be translated into whatsoever as a product attribute.