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Is there a Chinese brand that is well known/large volume outside asia? The only thing I can maybe think of is Huishan Zhang or maybe angel chen or some niche st
by dillondoyle 6y ago
Is there a Chinese brand that is well known/large volume outside asia? The only thing I can maybe think of is Huishan Zhang or maybe angel chen or some niche street ware stuff. but i really doubt any non-fashion person would know that and I had to google 'who was that chinese designer at barneys' couldn't name the brand off top of my head.
Not saying there isn't a lot of talent and creativity in China, but there aren't any international luxury fashion houses on the level of a LVMH or Kering brand.
Sure brands and trends go in and out of style; Gucci-gang growth which is now slowing or reversing lol.
But for those who only care about a purse with a logo and aren't reading WWD or wearing the clothes, 'luxury' brands are pretty set in stone.
Seems more opportunity now though for independent brands with Instagram and celeb culture. I love Jacquemus. the purses & shoes drive it for women I think, but again it's tiny compared to LV.
- imwillofficial 6y agoWe are talking about within China, in the context of my comment about China being a new hotspot. And to answer your first question, yes. (Although the traditional luxury brands still get TONS of play. The rising middle class LOVES their brand names.)
- dillondoyle 6y agowhat brand is known outside china? even 1/10th of the brand recognition of a top LVMH brand?
- imwillofficial 6y agoRead my comment again for context.