Google Play Movies does this too. I can "buy" a movie for $20 and I'm blessed with the ability to "download" it only through the app on up to 5 whole devices as

Google Play Movies does this too. I can "buy" a movie for $20 and I'm blessed with the ability to "download" it only through the app on up to 5 whole devices as long as it's in their catalogue. Incredible! It's only a slightly shadier practice than Spotify, but with Spotify there's no implication of owning anything, just accessing it and caching it, but Spotify (and Netflix) are great examples of how your favourite movies can go missing on a weekly basis.