> It's easy to have a clean brand I think vast evidence over the past few decades has proven this is actually not the case, especially in tech. > , when you d

> It's easy to have a clean brand I think vast evidence over the past few decades has proven this is actually not the case, especially in tech. > , when you don't sell naked CPUs by themselves. This is Intel's choice of a hill to die on. They drove everyone else out of the market then failed to realize that market itself is collapsing with the rise of cloud computing and ISA agnosticism and haven't evolved with the times.