It’s partly about convincing new buyers to be comfortable with them. Buyers are not fully rational and will often overestimate their need for long range and wil

It’s partly about convincing new buyers to be comfortable with them. Buyers are not fully rational and will often overestimate their need for long range and will overvalue the anxiety of needing to charge. Short range cars are seen as to much risk even if the price is lower. Once enough people have some experience with EVs and the market grows enough, there will be more interest and a demand for cars with a limited range at a cheaper price point.