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Yeah, but -- though I haven't run the numbers -- it seems like Jaguar would be better off taking smaller profits while overbidding for the chips rather than jus

by SilasX 6y ago

Yeah, but -- though I haven't run the numbers -- it seems like Jaguar would be better off taking smaller profits while overbidding for the chips rather than just go idle and make something. Even selling at a loss may be preferable to the huge damage to brand from such a discontinuity. (Remember how hard the major internet sites work to avoid downtime.)

vanviegen 6y ago
On the other hand, the car industry never seemed to care much for catering to instant (or even just somewhat fast) gratification. Even a car from stock usually takes at least a week to make 'road ready', which seems suboptimal from a marketing perspective.