Remember when we could buy mp3s on the iTunes store? Why can't we buy our movies as mp4s on the Apple Movies store? I would have convenience (more convenience

Remember when we could buy mp3s on the iTunes store? Why can't we buy our movies as mp4s on the Apple Movies store? I would have convenience (more convenience than I have now, I argue). They could still have a cloud offering that only lasts as long as they feel like it. That would be enough to make this lawsuit go away. So, no, it isn't that we are now buying convenience so we must bend our backs to their spying and control. We had both freedom and control in the digital music ecosystem for more than ten years.