I don't think this is the interpretation of people's expectations. "Own it on BluRay" I think is very well understood by the vast majority of the commons and p

I don't think this is the interpretation of people's expectations. "Own it on BluRay" I think is very well understood by the vast majority of the commons and probably even those on HN. They own that BluRay and their 'rights' are confined but within expectation. I don't think people have the expectation to "Start Broadcasting and Putting Ads in Brad Pitt's New Film". They can however, spin up their BluRay in 30 years and watch the movie, which is fair. I suggest the case against Apple has a kind of merit as well, if people 'own it' they should be able to watch it whenever they want, even 10 years from now, which is not a very long time.