Interestingly the company initially wanted people to call them "Froffles", but people apparently called them "eggos" due to the fact that they taste eggy. Then

Interestingly the company initially wanted people to call them "Froffles", but people apparently called them "eggos" due to the fact that they taste eggy. Then the company changed the name to "eggo" to reflect that. I checked the wiki page and thought the contrast between the two approaches is interesting.