No, capitalism doesn't work for front brand loyalty situations. Sure in theory building a good brand should be worth it, but that isn't what is happening here,

No, capitalism doesn't work for front brand loyalty situations. Sure in theory building a good brand should be worth it, but that isn't what is happening here, the money grubbers came in long after the brand was built, changed it into a money making machine and the poor souls who got addicted to the brand now gets as much money as possible extracted from them. That kills the brand after a while, young people will stop watching and ultimately sports will die with that strategy.