You might not really need to avoid using the term in a way that is understood by the general public. There are quite a few (United States) precedents for losing

You might not really need to avoid using the term in a way that is understood by the general public. There are quite a few (United States) precedents for losing trademark if a term becomes genericized. For example: Asprin, Escalator, Flip Phone, etc. There is a wikipedia list: https://en.wikipedia.org/wiki/List_of_generic_and_genericized_trademarks https://en.wikipedia.org/wiki/List_of_generic_and_genericize...