When you can walk in to a store and be presented with laptops with "Core i5" that are 1 or more generations apart, and where a newer processor isn't always bett

When you can walk in to a store and be presented with laptops with "Core i5" that are 1 or more generations apart, and where a newer processor isn't always better than an older generation (different architecture, cores caches etc), I think having more than "it's an new laptop and it has an i5" is quite helpful. I think with the Apple chips, there is always a progression so far. If they keep that up, the marketing is on point and you'd always know that what you are buying is "one better than last year". I appreciate we can't guess what they will actually do, and the reality might be as diluted as the ia32/X64 marketplace is now.