3 ms·
Right, and this describes the marketing problem. If I already have an i5, why would I need another one unless it's broken? If I have an M1 and they're selling
by unchocked 5y ago
Right, and this describes the marketing problem. If I already have an i5, why would I need another one unless it's broken?
If I have an M1 and they're selling M5's, I'm continually reminded that my rig is out of date.
- kijin 5y agoThis reminds me of when the iPhone first came out. Back then, most phones from other manufacturers had an assortment of random names and model numbers that carried no hint as to which one was better or newer. Meanwhile, iPhone N+1 was obviously better than iPhone N. Samsung quickly learned to play the same trick with their yearly Galaxy S and Galaxy Note releases. That decision probably contributed to the market share they've been enjoying.
- astrange 5y agoThe confusing names can be good for big box stores because they prevent comparison shopping, if every store gets their own SKU then they can offer to beat competitors' prices without ever having to do it. Although for phones, they were mostly handed out by carriers at the time and people didn't shop on their own.