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it is not a loss leader. no company in the face of the planet uses loss leaders. it's a myth. it makes more money than probably any game on steam for them.
by gjs278 15y ago
it is not a loss leader. no company in the face of the planet uses loss leaders. it's a myth. it makes more money than probably any game on steam for them.
- true_religion 15y agoReally? How about freemium products? Giving away something for free when it costs you something to at least host the service is the definition of a loss leader.
- teamonkey 15y agoValve makes much more money off Steam sales than it does off making games. They make games because that's what they like doing. At this stage in their business everything is about getting people to use Steam, even if it means giving away their products for free.