Good advice overall, SEO is something to not be forgotten either. I think you hit a very important aspect of this: each marketing channel (paid search, Faceboo

Good advice overall, SEO is something to not be forgotten either. I think you hit a very important aspect of this: each marketing channel (paid search, Facebook, Mobile, SEO, banners, etc.) is a tool in a toolbox. Go for what works and earns you revenue. Paid ads yield dividends very quickly and are easily quantifiable. You can figure out what is working, weed out the bad stuff and then capitalize on opportunities. That said, SEO is also really important. While I am less inclined to go with the sparticle approach that many do, I would certainly say that writing up good information about your product in a way that relates to customers is extremely important. The other part about your SEO content is that it is relevant to your paid ad campaigns. If you have a product that would work well for software developers and will save them money, then by all means write a good article about how awesome it is for them. Make the page a good starting lander for paid ads as well then get it to rank on SEO and drive other paid traffic to it. In the end, each tool in your toolbox is there to make you money. Find what generates the highest ROI in the period of time you need to make it in. Focus on that and then circle back to each one down the list in turn. Don't ever leave money on the table - your competitors won't make that mistake.