For context: They were a geeky fintech company with nice and fancy hardcore banking features. Then they pivoted to addressing a young, environmentally aware cro

For context: They were a geeky fintech company with nice and fancy hardcore banking features. Then they pivoted to addressing a young, environmentally aware crowd by integrating their Instagram feed into their app and telling people without the right (2x more expensive) subscription that they saved up for the planting of exactly 0 trees, on the main screen of the app. I can understand why it happened, I was pretty obvious that other banks were copying all the feature that were successful and they needed a market for themselves. Still, they let down a lot of early adopters in the process. Yet somehow they "fixed" all the low star scores in a very short time period.