4 ms·
I wonder if there's a different "customer development" process you get with multiple leagues. Being American, I'd tend to think about minor league baseball as
by hakfoo 5y ago
I wonder if there's a different "customer development" process you get with multiple leagues.
Being American, I'd tend to think about minor league baseball as comparison. You put a team in every whistle-stop town, with $5-10 tickets and "free bat night". Families could attend several games a year and the kids grow up with baseball as part of their life. Maybe once or twice they go to a big league game at $200 per seat.
Similarly, you've got people whose families who have supported the same third-division football team through generations of direct attendance.
A sport with major leagues only has a very different model for building relationships with a new generations of fans. It's something they're really only experiencing through TV, and I wonder if that will have the same degree of customer connection. It works for the NFL and NBA but they're much more telegenic games than baseball is.
- maweki 5y agoIn Europe there are minor (regional) leagues all the way down to the city level. Most cost maybe 2 to 5 euro to attend. But they are all within the same football governing body and you can climb these leagues up to the Bundesliga or premier league or whatever.
- tshanmu 5y agoThat's the aspiration. But reality is very different. The interesting aspect was when the that reality was being called out, everyone rebelled!!
- riffraff 5y agothe thing people seem to have forgotten is that reality _was_ different until 20 years ago, when the powerful clubs pushed for the creation of the Champions League, then for unbalanced dividends that rewarded the already powerful, then killed the Cup Winner's Cup. In the '80/90s the Champion's Cup was won by Red Star Belgrade, Porto, Hamburg, Steaua Bucarest, Aston Villa, Olympique Marseille, Ajax, PSV etc in addendum do the "big ones". Then the big clubs bullied the UEFA and the local leagues into giving them more and more money in proportion, and changing the rules so they'd basically never be excluded. This latest attempt is just another step towards a future where the reality of the small team getting to the top needs to be completely erased in the interest of the big teams.
- orthoxerox 5y agoThat's right. There was a literal football school in Moscow that got a good coach and shot from division 4 to division 3 to division 2, finished third last year, but didn't get to fight for promotion to the top division because of Covid.