> The fact that without them, anyone other than large corporations would be entirely cut out of advertising their product I don't follow your premise. Big ad

> The fact that without them, anyone other than large corporations would be entirely cut out of advertising their product I don't follow your premise. Big ad networks and targeting make advertising slicker, but that's different from making it possible at all. In the world of Google ads and targeted profiles, you ask for demographic units, and buy a handful of impressions on a thousand random sites that you've been promised are to relevant viewers. Without profiling, you'd have to focus on where you want the ads to appear-- either by negotiation with individual publishers, or using an ad network that lets you select publishers by category or requesting page-level keyword matches.