com isn't "shared"; it points exclusively to the .com registrar, who determine the ownership of names under .com. It would certainly be possible to treat "appl

com isn't "shared"; it points exclusively to the .com registrar, who determine the ownership of names under .com. It would certainly be possible to treat "apple.com" the same way, but then, who decides who gets "records.apple.com" and who gets "computer.apple.com"? Does "records.apple.com" go to Apple Records, the music label, or to Apple Records, a hypothetical bookkeeping ("record-keeping") company, as one of many possible conflicts?