The sense here is 1 : to make much of : PROMOTE, TALK UP as opposed to 2 : to solicit, peddle, or persuade importunately https://www.merriam-webster.com/dic

The sense here is 1 : to make much of : PROMOTE, TALK UP as opposed to 2 : to solicit, peddle, or persuade importunately https://www.merriam-webster.com/dictionary/tout https://www.merriam-webster.com/dictionary/tout Edit: uups! Didn't reload the page and see yesenadam's comment before posting. Sorry about that!