Backcountry is a generic term very commonly used in the outdoors community and features on numerous company names and products. The legal team of the online sto

Backcountry is a generic term very commonly used in the outdoors community and features on numerous company names and products. The legal team of the online store backcountry decided they would sue any small company that had the generic term in their name. It’s almost like suing any ‘cafe’ with ‘cafe’ their name after you start a business called ‘cafe’. Except this is the type of corporate stoogery that much of the outdoors community particularly loathes. So yes the large outdoors company sicked corporate lawyers on small businesses who can’t afford legal fights to bully them into removing the very common outdoors term from their name. This caused a huge backlash and boycott and is why I still refuse to shop there and instead shop at rei and others. That incident shows how corporate decision makers can be completely out of touch with their customers, their market, and reality.