> "The worst example of not answering users' questions is to avoid listing the price of products and services. No B2C ecommerce site would make this mistake, bu

> "The worst example of not answering users' questions is to avoid listing the price of products and services. No B2C ecommerce site would make this mistake, but it's rife in B2B ... Price is the most specific piece of info customers use to understand the nature of an offering, and not providing it makes people feel lost ..." QFT. I pretty much immediately leave a site if the price is hard to find or figure out. If your pricing model doesn't fit in a neat little table (like http://github.com/plans http://github.com/plans), then you are going to lose a lot of customers who just want something now, and are willing to pay for it. Making the customer call to negotiate some 'custom solution' (with associated 'custom price') just makes it a hassle for them to give you money. Instead, make it easy for people to give you money.