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Yeah, I always wondered if adblockers actually _improved_ per ad engagement, as users of an adblocker are opting themselves out of advertisement (thereby removi
by stock_toaster 6y ago
Yeah, I always wondered if adblockers actually _improved_ per ad engagement, as users of an adblocker are opting themselves out of advertisement (thereby removing themselves from "inventory"), and seem like they would be less likely overall to engage with ads, and thus the adblocker usage is reducing the number of non-engaging users.
Sure, overall "inventory" would go down, but I would expect for ads that actually make it to users, per-ad engagement/ROI (and thus "value") to go up.
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Unless ad networks are charging advertisers for ad units that aren't actually shown to anybody, which smells an awful lot like grift to me!
(effectively charging for hidden ad units to inflate numbers)
- seniorivn 6y agoI block ads because I don't have ad blindness, when I watch ads I focus my attention on it like on normal content people who are used to seeing ads don't notice most of ads
- philistine 6y agoI’m absolutely not like you, I tune out ads but internalize them, but I’m happy for you that you live in this time. At least you have options to live an ad-free life. I guess you would have been the person to buy a Foreman grill and a Bowflex if you had lived in the 80s.
- lizardmancan 6y agoi have the opposite, my mind just phases out and its as if the ad doesnt exist. i only found out when i got angry i couldnt find the download button on the download page and a frind pointed to the middle of the screen... then a giant banner sized button just appeard without the picture changing in a spot that was blank before. It was weird as hell. now that i notice it i notice i have no idea what a video advert was about when it ends or i press skip
- renewiltord 6y agoAs existence proof, I buy stuff I see when I'm watching TV at someone else's place or when I use Instagram (which has ads right in the Stories feed). I see no reason why I'm special since I'm a pretty normal user when I'm using these things.
- katbyte 6y agoI block all ads and I don't think i've ever purchased something from an AD, even when i see them elsewhere or on instagram ect. I honestly wonder what makes me different to you? I definitely don't have self control like that in other aspects of my life. Maybe it's I'm skeptical and figure ever ad is trying to swindle me out of my money maybe?
- renewiltord 6y agoMaybe you just spend less than me. I also have high scam tolerance. i.e. one of my personal OKRs is to spend some amount of money per year on things just past my scam threshold.