I must say I am a tad bit confused why the business has a not insignificant social media presence including testimonials if they were never able to open. I und

I must say I am a tad bit confused why the business has a not insignificant social media presence including testimonials if they were never able to open. I understand that marketing is part of running any sort of public facing service these days but that's got to cost a fair amount of spend to build up.