2 ms·
It's great that Cadillac is finally talking about EVs, but I fear that this is too little, too late. Here are some points to consider: 1. The ship date is vagu
by maxharris 5y ago
It's great that Cadillac is finally talking about EVs, but I fear that this is too little, too late. Here are some points to consider:
1. The ship date is vague: they're saying "first half 2022"
2. They haven't said a word about production volumes, and there is little reason to expect that these numbers will be significant in the early 2020s. It's well-understood that expertise in producing ICE vehicles doesn't translate into EV expertise.
3. Although they claim a sub-$60k price tag, legacy auto's dealerships are notorious for slapping "market adjustment" charges onto "rare" vehicles. Recently dealers tried do this to the tune of $15k on Ford's Mustang Mach-E (https://www.motor1.com/news/493595/ford-mach-e-dealer-markup-removed/ https://www.motor1.com/news/493595/ford-mach-e-dealer-markup...)
4. GM doesn't have advanced autonomous driving capability. The tech they do have is based on LiDAR, which is widely understood to be a nonstarter against the vision-based approach.
5. GM has structural inefficiencies - including large pension liabilities and ICE-based infrastructure - which make it very doubtful that any of their electric vehicles will be profitable, even if they execute competently.
6. Legacy auto hasn't been investing in materials science, and still depends heavily on outsourced suppliers. This boosted their balance sheets for decades, but now that the underlying technology has changed, this failure to invest in the future threatens to bankrupt them in the face of their new and innovative competitors.
I wish GM and the rest of legacy auto the best, but I fear their best days are behind them.