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Right, that's the "Osborne Effect"[0], which is certainly a consideration. But I think Apple's secrecy is more about maximizing the marketing impact of announc
by quesera 6y ago
Right, that's the "Osborne Effect"[0], which is certainly a consideration.
But I think Apple's secrecy is more about maximizing the marketing impact of announcements, and making competitors work harder to predict product directions.
0: https://en.wikipedia.org/wiki/Osborne_effect https://en.wikipedia.org/wiki/Osborne_effect