It's funny, though, because many * channers probably consider a meme 'ruined' when reddit starts to use it. Some of them probably consider it ruined when it re

It's funny, though, because many * channers probably consider a meme 'ruined' when reddit starts to use it. Some of them probably consider it ruined when it reaches 4chan/b/, actually. But it's not new. It's always the same "We used/liked it before all the people that came after us" mentality. It applies to memes, it applies to bands, TV shows, clothes etc... People just want to be insiders and distinguish themselves from the rest, sometimes desperately. To that, I must add that using popular pictures in a commercial way is risky unless you know the guy who owns the copyright to the original, and despite what some people may be misled into thinking, it does apply to memes.