You inevitably need to fundraise for something, because it's the emotive stuff that helps you fundraise. You can be careful about your fundraising though to mak

You inevitably need to fundraise for something, because it's the emotive stuff that helps you fundraise. You can be careful about your fundraising though to make sure that it isn't quite as restrictive as it needs to be. My favourite story here is "Scrunchy the cat". Scrunchy was a cat in one of the UK cat charities (Cat's Protection?) who needed a hip operation. Management were very clear "if you raise money for this, make sure it's not restricted to just Scrunchy". Inevitably the fund raisers ignored this completely and ended up raising enough money for Scrunchy to have 20 hip operations and the money couldn't be used for anything else. Scrunchy had her hip operation, and then for a few years afterwards any cat in the Cat's Protection who needed the same operation was renamed Scrunchy!