Jobs was focused on vision and product design. Cook is on operations and execution -- it also shows in his presentations. He follows the relatively safe "Apple-

Jobs was focused on vision and product design. Cook is on operations and execution -- it also shows in his presentations. He follows the relatively safe "Apple-formula" that was put in place in the 2000s. Even the transition to Apple Silicon mirrors that of PowerPC to Intel. Looking at the products it is hard to see where Cook has made his impression. It feels like it is about refinement and improvements year after year. That isn't a bad thing, because over time those things add up, and Apple is probably a much more well-oil and stable machine behind the facade today than 10 years ago. This is what Cook does (even before he became CEO). I suspect Cook also knows that this is his strength, and that's where he should focus, but I would like to see something more risky and exciting come out from Apple.