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I would expect the impact to be small -- Apple releases new hardware on a very predictable schedule, and this kind of news is a bit esoteric to influence the ca

I would expect the impact to be small -- Apple releases new hardware on a very predictable schedule, and this kind of news is a bit esoteric to influence the casual buyer.

newsclues 6y ago
Unless you have a big product change, and consumers realize it would be stupid not to wait for the improvement. If the information of the new product provides consumers even a reason to wait that could cost Apple dearly, this is why they are notoriously secretive.
- Tagbert 6y ago
  We’ve already had rumors that closely match what was revealed by the schematics so the impact of this latest release would not be that large. Most customers are not even aware of possible model changes when they purchase. A reasonably technically adept friend of mine just bought a new iMac the other day. When they told me, they were very happy about and and I had to avoid noticeably wincing. If I had known before the purchase i would have advised them to wait for the upcoming redesigned models with the M-series chips instead of the old stuff. I think that this is how most customers approach purchases. They don’t pay attention to rumors and news about newer products.
- quesera 6y ago
  Right, that's the "Osborne Effect"[0], which is certainly a consideration. But I think Apple's secrecy is more about maximizing the marketing impact of announcements, and making competitors work harder to predict product directions. 0: https://en.wikipedia.org/wiki/Osborne_effect https://en.wikipedia.org/wiki/Osborne_effect
- Hamuko 6y ago
  But in this case every consumer that has their ear to the ground to a point where they'd hear about a leaked 16-inch MacBook Pro knows that Apple is going to release a 16-inch MacBook Pro with an ARM chip. So people are definitely already either holding back on buying one, or are buying one precisely because they still want an x86 one.
inspector-g 6y ago
> Apple releases new hardware on a very predictable schedule Tell that to people in the market for pro-level Mac hardware.

I would expect the impact to be small -- Apple releases new hardware on a very predictable schedule, and this kind of news is a bit esoteric to influence the casual buyer.

newsclues 6y ago

Unless you have a big product change, and consumers realize it would be stupid not to wait for the improvement. If the information of the new product provides consumers even a reason to wait that could cost Apple dearly, this is why they are notoriously secretive.

Tagbert 6y ago
We’ve already had rumors that closely match what was revealed by the schematics so the impact of this latest release would not be that large. Most customers are not even aware of possible model changes when they purchase. A reasonably technically adept friend of mine just bought a new iMac the other day. When they told me, they were very happy about and and I had to avoid noticeably wincing. If I had known before the purchase i would have advised them to wait for the upcoming redesigned models with the M-series chips instead of the old stuff. I think that this is how most customers approach purchases. They don’t pay attention to rumors and news about newer products.
quesera 6y ago
Right, that's the "Osborne Effect"[0], which is certainly a consideration. But I think Apple's secrecy is more about maximizing the marketing impact of announcements, and making competitors work harder to predict product directions. 0: https://en.wikipedia.org/wiki/Osborne_effect https://en.wikipedia.org/wiki/Osborne_effect
Hamuko 6y ago
But in this case every consumer that has their ear to the ground to a point where they'd hear about a leaked 16-inch MacBook Pro knows that Apple is going to release a 16-inch MacBook Pro with an ARM chip. So people are definitely already either holding back on buying one, or are buying one precisely because they still want an x86 one.

inspector-g 6y ago

> Apple releases new hardware on a very predictable schedule Tell that to people in the market for pro-level Mac hardware.