In my experience the executives want what the sales folks want. What the sales folks want is features, preferably features that work half the time so they can i

In my experience the executives want what the sales folks want. What the sales folks want is features, preferably features that work half the time so they can include a support contract on top of the license. So they can fix bugs and get paid for it but only the ones for a specific paying customer. They don't care if the overall thing is dying for lack of investment, they just want a signing because that's what their bonus is based off of.