Apple purchased Emagic for their 3rd party software and skill. They bought "a killer 3rd party app". They did this because they did not have much in house talen

Apple purchased Emagic for their 3rd party software and skill. They bought "a killer 3rd party app". They did this because they did not have much in house talent working music production software. Since then Apple philosophy is to develop and hire talent in house, because it's typically much cheaper. But with games they face the same challenge they did when they bought Emagic, they don't have any great gaming talent at Apple. Apple currently promotes Infinity Blade in it's commercial as if it's exclusive to Apple, currently it is but that's not due to contract, Chair can port it if they want to. > PopCap makes its cash from its multi platform strategy, make games that will run on anything and them port them to everything. I know that, but that strategy could change with the purchase, that was my point. PopCap's team can get better or than get worse. If the get better and the new owners decided to go exclusive that could be a miss. I don't think Apple should buy Popcap, I think they should have worked a long term deal with them. Apple didn't buy Bungie because it's not fully invested in games. Just to illustrate Infinity Blade was mostly developed in a Microsoft os environment.