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What a ridiculous take. The film industry has been tremendously successful at earning money for over a century. It built California well before there was ever a
by nonameiguess 6y ago
What a ridiculous take. The film industry has been tremendously successful at earning money for over a century. It built California well before there was ever a Silicon Valley. Even when disrupted temporarily by the Netflix and Amazons of the world, they're pretty quickly making a comeback and the only way for Netflix and Amazon to continue competing is to make their own content. The most straightforward way to monetize it is to sell it. Plenty of people seem perfectly willing to pay money to Netflix and Disney.
The problem of monetization is now every single person with access to a keyboard or camera can post something identical to the content produced by a few hundred thousand other content creators and think they deserve to get paid for it. Nobody seems to be running the Washington Post or the Economist out of business. HBO isn't going anywhere. Whenever James Cameron gets around to finally releasing something again, he'll make another billion. It doesn't mean anyone who can put a camera in their bedroom and post their personal thoughts about life on YouTube deserves to make a living doing that.
The answer to how to monetize content is the same as it has always been for any business. Make a sufficiently valuable and differentiated product that consumers are willing to pay for it.