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Is Your Startup Solving a Worthwhile Problem?
- mindcrime 15y agoGood stuff. I especially liked point #7: Solve a worsening problem: Pick a problem that is likely to get worse over time and you will guarantee that your market opportunity will grow for years to come. When Google set out to make the world’s information useful, its a problem that is getting worse by the day. So there’s plenty of headroom for them. On the other hand, distributing DVDs in stores or by mail is not a problem that has legs, which is why Blockbuster Video is bankrupt and Netflix is moving to online streaming. I'd never thought about that point specifically before, but it makes a lot of sense... if the problem is constantly growing, the market should be expanding along with it. Seems like a "well, duh" thing in retrospect, but sometimes it's good to be slapped in the face with the "should be obvious" stuff.