This implies (as the article states) that we’re bound to accept whatever Google’s alternative solution is to their own problem. We as consumers and users are fr

This implies (as the article states) that we’re bound to accept whatever Google’s alternative solution is to their own problem. We as consumers and users are free to our own third preference: “I don’t want _any_ tracking”. That’s why it backfired. The effort may have been in earnest, but it’s just another expression of Google’s bravado. The pain they’re facing is that people don’t want to be tracked, and tracking/cohorts are the only edge that Google has. Without that they’re must another advertising wholesaler.