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> I am sure this is done mostly for business reasons. I don't think this is the reason because Apple historically didn't use the amount of RAM in iPads as a di
by schappim 6y ago
> I am sure this is done mostly for business reasons.
I don't think this is the reason because Apple historically didn't use the amount of RAM in iPads as a differentiator[1].
Also, this is not new (Apple was doing this all the way back in 2018). From memory this was to do w/ the 1TB SSDs needing more addressable RAM for the larger file system.
Edit: Added evidence [1] as I'm getting downvoted for the view that "Apple historically didn't use the amount of RAM in iPads as a differentiator". As you'll see from the link, Apple has historically used screen size and storage to segment iPads.
[1] https://web.archive.org/web/20181030153009/https://www.apple.com/ipad-pro/ https://web.archive.org/web/20181030153009/https://www.apple...
- e-clinton 6y agoThey may be changing tune since they’re continuing the trumpet the iPad as a desktop alternative. Now iPads have the M1 just like the Macs, so it’s an easier transition to talk about RAM
- schappim 6y agoI must be on a different AB test, but Apple really isn't pushing the memory/RAM (even today) in their compare tool [1] or iPad product pages. I'm not saying this is a good thing, it is just a strategy Apple has taken. My guess is that the bulk of the target market doesn't know the difference between RAM and storage, and Apple marketing wants to keep things simple. My company sells Raspberry Pis in Australia, and I can attest that I also encounter folks confused by the difference between RAM and storage. I think it is fair to say you'd expect the Raspberry Pi target market to be more savvy. I can only imagine what Apple deals with! [1] https://www.apple.com/ipad/compare/ https://www.apple.com/ipad/compare/