Competition in the lost item tracking space was inevitable, let's be honest. I do believe Apple has first-party advantage by owning the App Store and API's in i

Competition in the lost item tracking space was inevitable, let's be honest. I do believe Apple has first-party advantage by owning the App Store and API's in iOS, but we've been hearing of Apple's foray into tracking tags for years now, we've been expecting Airtags for the last few Apple events.