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Youtube being a place to put videos for free is pretty hard to casually compete with when your pockets need to match google's. I've been surprised to see YouTu
by munk-a 6y ago
Youtube being a place to put videos for free is pretty hard to casually compete with when your pockets need to match google's. I've been surprised to see YouTube actually partially out-compete twitch for streaming and entrench itself as a place where a lot of old media places its broadcast (from PBS to the Colbert Report).
For the first time I think they've got a real competitor though - Nebula has managed to somehow eek out a year long survival and is now scooping up a lot of creators on the educational/informational side of things - and it looks like the platform is essentially a co-op structurally where everyone involved is getting a much larger share of the take home. I think the big question coming up for Nebula is what it will do about "The Algorithm" - will they try and create a suggested feed and invest into that sort of algorithmic video promotion or entrench harder into the "see what you subscribe" approach that will end up hurting small creator discoverability - oh also their platform needs some UX work but I don't think that will be a serious concern.
The interesting long term view for me is that I think subscription based services are going to win out over the freemium ones as those freemium ones continue to dig deeper and deeper into the dark magics of advertiser based revenue - freemium services aren't free, instead of demanding cash for your product they're devaluving their product to recoup their costs.
- philwelch 6y agoNebula is in a rough place. It’s essentially subsidized by CuriosityStream and many of their founding creators have pulled out of the project. More fundamentally, Nebula is explicitly curated, which isn’t an inherently bad thing but it does mean they’re unlikely to solve any “freedom of expression” issues with YouTube. I see Nebula less as a YouTube alternative and more as a premium monetization mechanism for the small clique of YouTubers who are involved in it.