Yeah. I actually listen to ads on shows like TWiT, since it’s a live read and they vet their advertisers. Occasionally it ends up being part of the discussion a

Yeah. I actually listen to ads on shows like TWiT, since it’s a live read and they vet their advertisers. Occasionally it ends up being part of the discussion a little which adds to it being natural-feeling. If it’s pre-recorded (even if read by the hosts), I tend to skip it more often, since I’ve usually heard it before. I don’t think I’m interested in listening to any show with DAI at all. True live reading of ads is hard, it doesn’t scale, and you don’t get micro-precise audience tracking, but it makes me pay more attention. That’s what should really matter.