That's very true. Apple has been best positioned (since they've hosted the main podcast database for at least a decade), but many other companies have tried and

That's very true. Apple has been best positioned (since they've hosted the main podcast database for at least a decade), but many other companies have tried and failed. Apple has failed at similar initiatives. Spotify is the most recent company to try and own Podcasting and I'm not sure how great it's doing right now. I hope they implement it in a way that third-party podcast clients can support it.