I don't know if this was already a feature previously since I don't really keep tabs on the Apple TV, but I find it incredibly cool that you can use your iPhone

I don't know if this was already a feature previously since I don't really keep tabs on the Apple TV, but I find it incredibly cool that you can use your iPhone to color calibrate the TV. This is the level of product integration I wish every company had, but recently I've only seen this with Apple. Granted I don't know how well the feature works in reality.