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So what is Discord's path to profitability? They tried selling video games and closed the store not too long after launching it. Nitro/Server Boosts definitely

So what is Discord's path to profitability? They tried selling video games and closed the store not too long after launching it. Nitro/Server Boosts definitely don't come close to the cost of operation.

DethNinja 6y ago
Advertisements I guess? I still cannot believe how fast they captured game chat market, even with lots of other competitors. Honestly I also would like to enter to this market but breaking the market share of discord will be very hard indeed.
- tacticalmook 6y ago
  That's not surprising to me. Discord offers free hosting for a feature-rich IRC and group voice service. Nobody else did that. A gaming clan no longer needs to maintain their own Teamspeak/Ventrilo server + their own website and forum. The convenience of having it all in one centralized program wins out over Discord's UX oddities, privacy concerns and more recent bloat. This ease of use also lowered the barrier to create a clan, so it captures a larger audience than its predecessors ever did. And yet it still provides powerful tools for moderation and user permissions, an API for chat bots, video streaming...
- chrononaut 6y ago
  To be fair, I think everyone always thinks about that regarding the incumbent(s). Xfire / Ventrilo / TeamSpeak all likely seemed like a daunting adversary at their peaks.
tinus_hn 6y ago
How do you know that? Why would it be expensive to run a glorified irc server network?
- mehlmao 6y ago
  For starters, storage costs. Free users can upload files, images, and videos up to 8MB (25MB for Nitro members). Storing and serving those in perpetuity adds up, plus bandwidth for voice and video chat and 800+ employees.
- PragmaticPulp 6y ago
  Discord has voice chat, file uploads, and image and video hosting. It’s not just glorified IRC. The bandwidth and storage costs are real.
  - judge2020 6y ago
    Not to mention the real issues with trust & safety and other legal issues with ugc.
- astrange 6y ago
  IRC is cheap because the servers don't keep any history. The only cost is you might get ddosed and have to keep some mods happy. Discord and Slack have to host a lot more.
julienb_sea 6y ago
Possibly expand into enterprise or education and tread on the toes of slack or teams. I suspect server boosts actually could cover a large percentage of costs, especially if they either feature gate things like file uploads or chat history.
ornxka 6y ago
I'm pretty sure their "path to profitability" is actually intimately related to the fact that it is free to use.
emodendroket 6y ago
I would imagine it's something similar to Gmail where they'd want to monetize the great deal of information they have about people who use the platform.

DethNinja 6y ago

Advertisements I guess? I still cannot believe how fast they captured game chat market, even with lots of other competitors. Honestly I also would like to enter to this market but breaking the market share of discord will be very hard indeed.

tacticalmook 6y ago
That's not surprising to me. Discord offers free hosting for a feature-rich IRC and group voice service. Nobody else did that. A gaming clan no longer needs to maintain their own Teamspeak/Ventrilo server + their own website and forum. The convenience of having it all in one centralized program wins out over Discord's UX oddities, privacy concerns and more recent bloat. This ease of use also lowered the barrier to create a clan, so it captures a larger audience than its predecessors ever did. And yet it still provides powerful tools for moderation and user permissions, an API for chat bots, video streaming...
chrononaut 6y ago
To be fair, I think everyone always thinks about that regarding the incumbent(s). Xfire / Ventrilo / TeamSpeak all likely seemed like a daunting adversary at their peaks.

tinus_hn 6y ago

How do you know that? Why would it be expensive to run a glorified irc server network?

mehlmao 6y ago
For starters, storage costs. Free users can upload files, images, and videos up to 8MB (25MB for Nitro members). Storing and serving those in perpetuity adds up, plus bandwidth for voice and video chat and 800+ employees.
PragmaticPulp 6y ago
Discord has voice chat, file uploads, and image and video hosting. It’s not just glorified IRC. The bandwidth and storage costs are real.
- judge2020 6y ago
  Not to mention the real issues with trust & safety and other legal issues with ugc.
astrange 6y ago
IRC is cheap because the servers don't keep any history. The only cost is you might get ddosed and have to keep some mods happy. Discord and Slack have to host a lot more.

julienb_sea 6y ago

Possibly expand into enterprise or education and tread on the toes of slack or teams. I suspect server boosts actually could cover a large percentage of costs, especially if they either feature gate things like file uploads or chat history.

ornxka 6y ago

I'm pretty sure their "path to profitability" is actually intimately related to the fact that it is free to use.

emodendroket 6y ago

I would imagine it's something similar to Gmail where they'd want to monetize the great deal of information they have about people who use the platform.