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Vanmoof seems to have adopted the Find My spec and integrated it into their bike hardware itself. AirTag is for lost items. Hardware manufacturers can build Fin

Vanmoof seems to have adopted the Find My spec and integrated it into their bike hardware itself. AirTag is for lost items. Hardware manufacturers can build Find My support into their product to defend against stolen items. I’d guess that’s the strategy.

lylecheatham 6y ago
I still think Tile lost out on a gigantic market by not making it easier for hardware manufacturers to integrate into their ecosystem. They should have been practically begging oems to embed it.
- FabHK 6y ago
  Yes, and they refuse (apparently) to join Apple's Find My, and instead want users to install their Tile app (and their tags are then only findable by users that have the Tile app installed). They want to own the entire relationship, but I think here they'll lose out.
  - manmal 6y ago
    They might still capture the (worldwide way larger) Android market.
    - yurishimo 6y ago
      They've had 5(?) years to do that already but they gained initial success and then sat on their laurels while off-brand competitors tried and failed to break into the market. I tried a couple of cheap Tile competitors but they all wanted you to use their apps and thus weren't very valuable. I almost bought some Tile products around the last Apple event in Fall 2020 but waited because I thought AirTags were going to be released then. I'm still tracker-less so I'll be picking up a 4 pack of these and I am excited to use them. Here in the US at least, Apple has great marketshare to support a service like this and a proven track record with Find My already. I'm planning a cross country road trip that starts in about 2 months, and I'll feel a lot better about not accidentally leaving my wallet behind at campsite or hotel while I'm in a rush to get back on the road. Then, even if I did, all it takes to hopefully get my stuff back is for someone with an iPhone to walk by it to update it's location. Unless Apple royally screws up this rollout, I don't see how Tile can continue to dominate marketshare for this sector.

lylecheatham 6y ago

I still think Tile lost out on a gigantic market by not making it easier for hardware manufacturers to integrate into their ecosystem. They should have been practically begging oems to embed it.

FabHK 6y ago
Yes, and they refuse (apparently) to join Apple's Find My, and instead want users to install their Tile app (and their tags are then only findable by users that have the Tile app installed). They want to own the entire relationship, but I think here they'll lose out.
- manmal 6y ago
  They might still capture the (worldwide way larger) Android market.
  - yurishimo 6y ago
    They've had 5(?) years to do that already but they gained initial success and then sat on their laurels while off-brand competitors tried and failed to break into the market. I tried a couple of cheap Tile competitors but they all wanted you to use their apps and thus weren't very valuable. I almost bought some Tile products around the last Apple event in Fall 2020 but waited because I thought AirTags were going to be released then. I'm still tracker-less so I'll be picking up a 4 pack of these and I am excited to use them. Here in the US at least, Apple has great marketshare to support a service like this and a proven track record with Find My already. I'm planning a cross country road trip that starts in about 2 months, and I'll feel a lot better about not accidentally leaving my wallet behind at campsite or hotel while I'm in a rush to get back on the road. Then, even if I did, all it takes to hopefully get my stuff back is for someone with an iPhone to walk by it to update it's location. Unless Apple royally screws up this rollout, I don't see how Tile can continue to dominate marketshare for this sector.