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Spotify is targeting the millions of customers that already use their app who aren't regular podcast listeners. These people will now get exposed to the podcast
by root_axis 6y ago
Spotify is targeting the millions of customers that already use their app who aren't regular podcast listeners. These people will now get exposed to the podcast ecosystem through Spotify and that'll help boost subscriber retention.
- ghostpepper 6y agoAs someone who uses Spotify for music, and another podcast app for podcasts, I find it annoying to scroll past podcasts to get to music. I'm skeptical that someone who has no interest in podcasts will decide that instead of putting on music they want to listen to a podcast - at least in most situations.
- root_axis 6y agoSpotify has 350m users, even if it's not in "most cases" there is huge potential to tap into.
- alexgmcm 6y agoThis is me. I have Spotify Premium for listening to music while I work but I started listening to podcasts while doing mindless chores like laundry or dishes. It's convenient to just have the one app.