Fracturing society is a feature, not a bug, of our current news landscape. It keeps people from thinking too hard, about things like Billionaires and members of

Fracturing society is a feature, not a bug, of our current news landscape. It keeps people from thinking too hard, about things like Billionaires and members of Congress generating fortunes during a pandemic. No, I think this technology is much simpler. It means that product placement contracts can now generate annual recurring revenue, instead of once-off revenue. Movies and TV shows could be shot and distributed with exposed 'source code' (eg. visible green screens) which the client or local distribution network then seamlessly overlays with an appropriate brand. Advertisers can be rotated in and out depending on who pays the most, and multiple advertisers can be signed up based on a segmented viewer base to maximise revenue. Its also a long-term source of work for advertising agencies and video technicians, I guess.