Lol the title IS the clickbait here, just as elsewhere. Interested parties react on emotion that's implied in the title. Oftentimes, as here, the title is exa

Lol the title IS the clickbait here, just as elsewhere. Interested parties react on emotion that's implied in the title. Oftentimes, as here, the title is exaggerated or alarmist or intended to invoke an emotional reaction that gets people to CLICK on it. Hence the term.