TikTok is a special case since it’s owned by a conglomerate with deep enough pockets to brute force their way into Western consciousness. They most likely pay t

TikTok is a special case since it’s owned by a conglomerate with deep enough pockets to brute force their way into Western consciousness. They most likely pay their top creators not to post Instagram Reels. I don’t think it would have nearly the amount of success today if it were an American company going through the traditional VC funding route.