> What if this recent spate of rebrands, then, is less a passing fad — a lack of creativity among contemporary graphic design — and more a natural endpoint in a

> What if this recent spate of rebrands, then, is less a passing fad — a lack of creativity among contemporary graphic design — and more a natural endpoint in a profession forever obsessed with simplifying? These minimalist redesigns are already getting boring. Designers may like minimalism, but they definitely do not like boring, and so they will find styles that are more interesting again.